Big Ben is an icon of London and sportswear retailer JD Sports virtually transformed the architectural landmark into a fashion icon by outfitting it with a Nuptse 1996 jacket by The North Face. The CGI creation by JD Sports used technology to transform the look of the landmark and surround Big Ben with people (also sporting The North Face outfits) pointing at one of the most prominent symbols of the UK.
Brands are weaving enchantment into everyday life with computer-generated elements, melding cutting-edge technology and imagination. Larger-than-life social media stunts like this one invite consumers to step into a world where the boundaries between the ordinary and the extraordinary dissolve, leaving plenty of room for play and questioning reality.
