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Uplifting Underwear Capsules : Monki and BDDF

admin by admin
March 6, 2023
in Innovation News



Monki and BDDF (the Body Dysmorphic Disorder Foundation) teamed up to release a limited-edition underwear line to bring attention to a psychological condition called body dysmorphic disorder (BDD.) The capsule collection includes a pair of mesh bras and briefs with body illustrations in Monki’s signature style, plus positive affirmations that are reversed so that they can be read in the mirror to offer empowering and uplifting reminders to the wearer.

The BDDF is devoted to spreading awareness, information and support on the under-diagnosed disorder, which sees people become strongly absorbed by the perceived negative flaws in their physical appearance. As part of this collaboration, social media users can engage with BDDF representatives, ask questions and find out how others are experiencing or have overcome the condition.



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Tags: Monki and BDDF
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