Reese’s Puffs, for example, joins luxury streetwear imprint AMBUSH for a special limited-edition cereal box with a galactic theme. The Baby Dalgona Kit Maker, launched by BT21 (the brand for the popular K-pop band BTS), makes it easier for individuals to effortlessly make popular Korean treats. In a similar vein, Omsom’s IYKYK Shaker Set aims to reimagine the classic salt & pepper pairing with MSG.
The November 2022 food round-up also calls attention to brands like Awake Chocolate which are updating their ranges to be more health-focused and KETO-friendly.