Shiseido, for one, celebrated its 150th anniversary this month by launching a limited-edition and eye-catching packaging aesthetic for three of its products, including the ULTIMUNE™ Power Infusing Concentrate III, the Eudermine Revitalizing Essence, and the ULTIMUNE™ Future Power Shot. This launch was packed with the motto “From Life Comes Beauty.”
Lush, on the other hand, embraced the Halloween spirit with a range of products that derive material and aesthetic inspiration from iconic films and spooky symbols—like Frankenstein, the Scream, tarantulas, and haunted houses.
Herbivore Botanicals also brings about an eye-catching aesthetic, albeit in a more whimsical manner. Its C Stars Brightening Set and its Radical RetinAlts Wrinkle Smoothing Set, for example, are colorful and playful.