These Zenso alcoholic beverages have been announced as a series of eco-friendly refreshments that make use of waste materials to achieve a high-quality alcoholic drink.
The products are crated using spent grains from breweries and distilleries, and sees the brand utilizing proprietary technology to convert the ingredients into premium ingredients. The products include the Moscow Mule ready-to-drink (RTD) cocktail and the Pear Ginger Hard Seltzer, which feature 8% and 4.5% ABVs, respectively.
Founder Russ Heissner spoke on the Zenso alcoholic beverages saying, “For decades, we’ve been thinking about how to make our industry a less wasteful one. More than ever, we see the earth as a stakeholder, and we’ve developed a groundbreaking way to make beverage production more sustainable. Lowering our climate impact, while reducing costs and inspiring new production possibilities is a win for all.”
