The balanced, functional beverages are blood sugar-friendly and help to fuel the body in an efficient way with naturally occurring caffeine. As the brand defines it, vitality is “the human state of being strong and active.
Functional energy drink brands are placing their focus on nutrients that help with energy, focus, hydration and/or immunity, especially in the shift from products geared towards boosting energy to supporting health goals and complementing a well-rounded, healthy and active lifestyle.