Maybelline New York worked with XR company FFFACE.ME to unveil a record-breaking augmented reality mirror with a screen size of 43,000 square feet on the side of the Gulliver Mall in Kyiv. This AR mirror is the largest of its kind to date, according to FFFACE.ME.
People in proximity to the AR mirror can interact with the large-scale installation by using a kiosk below the screen, and virtually try on the beauty brand’s new mascara.
“We firmly believe that the era of advertising materials offering static or video content for passive consumption has ended. Just as there is a term for ‘banner blindness’ online, the same phenomenon is now observed offline,” said FFFACE.ME COO Polína Ḳlekovkina, “People no longer engage with traditional advertising materials, and we advocate for their rejuvenation through the infusion of interactivity.”
