New cheese wrapped in edible flowers launched at Waitrose

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Supermarket chain Waitrose has launched a new cheese – which comes wrapped in organic edible flowers. 

The Alp Blossom cheese is wrapped in edible flowers from the Alpine meadows including dried cornflowers, rose petals, calendula, lavender and herbs.

The cheese is made from cows’ milk from two Brown Swiss herds in Germany.

In Berkshire, Waitrose has branches in Reading, Caversham, Woodley, Twyford, Wokingham, Newbury, Thatcham, Bracknell, Sunningdale, Maidenhead and Windsor.

Alice Shrubsall, cheese buyer for Waitrose says “The trend for more unusual and flavoured cheese has been growing among our customers who love to experiment when it comes to flavours and varieties.

“Our shoppers come to our counters for inspiration, innovation and unique products that can’t be found anywhere else, as well as expertise from our Partners, so this cheese is the perfect new addition.

“The cheese has a really unique and delicate aroma to match its pretty appearance, but packs a punch when it comes to flavour. Cheese is often the finalé of a special meal and this stunning Alp Blossom will be a real showstopper on the cheeseboard this Christmas.”

Alp Blossom Cheese is available on Waitrose cheese counters at £28 per kg.

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