To accompany a newly designed menu at all of its restaurants, Mellow Mushroom created a menu-inspired merch collection that captures its essence. The extremely saturated colors and 70s-style graphics that draw inspiration from concert posters convey what Mellow Mushroom describes as “the menu’s combination vintage and futuristic feel.”
Food and bev brands are making merch to grab the attention of young consumers, all the while delivering comfort-focused products that uniquely show off the brand’s style and spirit.
Online, fans can purchase not only apparel designs but also poster prints. Mellow Mushroom is partnering with CORE (Children of Restaurant Employees) in November and December so that a portion of all sales from the new menu-inspired Mellow Wonderland merchandise collection will support food and beverage employees with children who face health, natural disaster, or other crises.
