The product features the brand’s signature biscuit with a touch of milk chocolate on one side to give it a sweet, crunchy and creamy profile for consumers to enjoy. Coming in at 94-calories per serving, the biscuits come in two pack options including a sharing pouch and a multi-pack with five servings, which are great for a wide variety of snacking preferences.
Chief Marketing Officer at pladis UK&I Aslı Özen Turhan spoke on the McVitie’s Digestives Milk Chocolate Minis saying, “McVitie’s Chocolate Digestives are loved by so many households across the nation, who stock their cupboards with this biscuit bestseller time and time again. However, we recognise that we need to continue to evolve our range to attract new shoppers – including through our bestselling lines – by creating convenient new offerings that will appeal to a new generation of biscuit snackers. McVitie’s Digestives Milk Chocolate Minis does just that.”