A series of youth activtions that supercharge the local community will result from a new strategic partnership between The National Football League and Dominic Ciambrone (also known as The Shoe Surgeon). This multi-faceted collaboration seeks to bring people together through fashion, football, and philanthropy.
The NFL x Shoe Surgeon partnership boasts youth activations through a monthly series of SRGN Academy customization clinics. These are hosted in partnership with Big Brother Big Sisters of America. Each session hosts fifteen local Littles and their Bigs to “push the boundaries and express themselves.”
The second initiative feature creative direction for the My Cause My Cleats project. The Shoe Surgeon will pair local designers with NFL players. Each relationship will deliver a pair of custom cleats that will drive awareness for a cause that the NFL player chooses.
Image Credit: NFL
