Unlike the same-old chicken wing rubs used at other brands, the new Lavaberry Pop Rocks Dry Rub is guaranteed to rock your world. The new wings come in two mouthwatering versions – classic and boneless bites – and feature real watermelon and strawberry Pop Rocks incorporated into the dry rub, plus Wing It On!’s siracha dry rub. As Brand President of Wing It On! Matt Ensero explained in a press release, “Wing fans across the nation should be ready to have their palates rocked! We proudly sport our menu innovation… [And] with the sizzling Lavaberry Pop Rock Dry Rub making its debut, we’re cranking up the excitement even further.”
Image Credit: Wing It On!