Color dare by essence is the first game from essence makeup in Roblox and it’s styled as “a dream-like world where kindness is an essential tool to save the world.” With its first foray into the metaverse, the brand is spotlighting social issues and supporting the gaming community in a playful way, all the while making beauty fun.
Within the virtual world, players get to create diverse, individualized avatars with the help of Lash Princess, and fight off the gray darkness, which represents bullying and violence.
This imaginative world, launching to align with Pride Month, also helps players make a meaningful impact in the real world, since players will work collectively to reach their goal and win a donation to support two charities.
