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Inaugural Virtual Sneaker Collections : our force 1s

admin by admin
April 24, 2023
in Innovation News



Nike launches its inaugural visual capsule with the Our Force 1s collection. It is the first for the company as it highlights experimental sneakers that one cannot physically wear. It comes in two types of boxes — the Classic Remix and the New Wave. Each one is priced at $19.82, which is selected as a nod to the birth year of the Air Force 1 silhouette.

The virtual collection is available to some customers in the.SWOOSH community through invitation only starting on May 8th. The general public will get access to the collection on May 10th. The invites will be rolled out in the form of free virtual posters or suddenly ‘Airdropped’ to a random selection of 106,453 members.

Image Credit: Nike



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