In anticipation of the holiday season, Dewey Crush launched the Skinny Orange Crush as a better-for-you festive beverage. The skinny version of the Original Orange Crush is made with real vodka, triple sec, real juice, and lemon lime soda, now with half the calories (130 to be exact) and 50% less sugar. These tasty beverages also contain 4.5% alcohol. Moreover, the beverage is free of the eight top allergens, including gluten.
The health and wellness industry is focusing more on balanced indulgence–since consumers are less focused on restrictive dieting and more on their overall well-being. These consumers turn to brands that give them opportunities to indulge, but in a more mindful, health-focused manner. As a result, we can expect to see more health-focused alcoholic beverages like Skinny Orange Crush.