Rite Aid has introduced its own private label, Ello Market, to its store shelves. Ello Market is advertised as an exclusive line of snacks and pantry essentials. This new line is categorized into three segments: Core, Better for You, and Indulgent. Ello Market offers an extensive array of products, from savory items to sweet treats for the family to enjoy. Additionally, the lineup includes various trail mix varieties, such as Protein Trail Mix and Probiotic Trail Mix, as well as essential cooking ingredients like honey and spices.
“We’ve been paying close attention to consumption habits to ensure our offerings fulfill the needs and desires of our customers,” said Pamela Kohn, Rite Aid’s SVP, chief merchandising officer. “We’re excited to bring Ello Market to our stores and introduce shoppers to a line where quality snacks meet unbeatable value.”
Image Credit: Rite Aid