Chime, “the most loved baking app” that serves younger generations, recently debuted a gamified financial literacy initiative to empower Gen Z and Millennials. The interactive tabletop card game is called “For the Love of Money: A Family Game that Just Makes Cents.” The project follows a survey conducted by Chime which revealed that 80% of Millennials and Gen Zers would rather talk about taboo topics like sex, religion, and politics than have conversations about money.
The gamified financial literacy experience aims to break down barriers and facilitate deeper connections by asking players lighthearted and thought-provoking questions about money. Chime strongly believes that by making money conversations more comfortable, individuals will be more willing to seek help and advice when needed. C
Image Credit: Chime