Few things can match the refreshing feeling of cracking open a cold beer on a hot day, and to help drinkers cool off in a sustainable way, Budweiser launched a unique innovation called the Bud Ground Cooler. This first-of-its-kind cooler was created in partnership with BETC Paris and frog, and it has the ability to refrigerate drinks below 6°C without electricity.
As heat waves cause temperatures to soar in many parts of the world, there’s a need to support countries that don’t have regular access to electricity. In fact, the demand for cold beverages in developing countries has increased by approximately 14% over the last 10 years, and the Bud Ground Cooler has the potential to provide much-needed relief.
