Noonoouri is a virtual influencer with more than 400,000 followers on Instagram, and she rose to prominence after appearing in fashion shows for luxury labels like Dior, Valentino and Miu Miu. Now, Noonoouri is going from virtual fashion influencer to digital pop star with the power of generative AI. The character recently ventured into the music scene with Dominoes and the song’s popularity led Warner Music to offer Noonoouri a recording contract, which makes her the first digital influencer to secure a major record deal.