Function of Beauty’s Custom Styling Primer is the latest customizable hair product from the brand and it helps customers achieve UV protection, color protection or a desired level of hold based on their unique styling goals. This custom hair styling primer strengthens hair as it is styled, all the while helping to reduce breakage.
Key ingredients include styling polymers, rice extract and ProVitamin B5, all of which are components of the brand’s Style Defense Complex. By taking a quick hair quiz, customers can make the formula their own with different ingredient combinations to uniquely support their own texture or concerns related to frizz control, volumizing or heat protection.
This customizable hair care product joins a lineup of others from the brand, from shampoos to hair masks and serums.