BoxWay Packaging has designed new packaging for Butlers’ online cheese store. The new packaging is made from paper-based corrugated cardboard that is FSC certified. It is a more sustainable product that informs consumers and builds anticipation about new products from the cheese brand. Butlers Farmhouse Cheeses will use the boxes for online and delivery orders for its cheese stores.
Matthew Hall, a fourth-generation owner at Butlers Farmhouse Cheeses, added: “Our direct-to-consumer packaging must protect as well as reflect the quality British farmhouse cheese inside. We also wanted it to align with our range of recyclable cheese packaging, which is an area of ongoing innovation and development.”
The company claims that the new packaging aligns with its functionality, sustainability, and excitement values.
Image Credit: Butlers Farmhouse Cheeses