With this new cereal, the brand is expanding the story of Lucky the Leprechaun, who made friends with a dragon on his epic adventures. As the brand says, “Legend has it that a magical milk lagoon appeared right as Lucky was trying to outwit and escape the pesky kids who are always hot on his heels. By tossing the charms in the lagoon, the cascading milk waterfall revealed the charms’ colors and powers, and Lucky was saved by a friendly dragon who flew him out of the lagoon and into the magical sky.”