The Perdue Chix Mix is an unexpected snack product developed by the brand to provide consumers with a way to satisfy their craving for a crunchy snack. The product is formulated with a blend of corn, wheat and edamame to mimic the same vegetarian diet that Perdue chickens eat, but has been seasoned with a touch of barbecue seasoning spices to increase the flavor. The limited-edition snack is being launched by the brand on a first-come, first-serve basis starting Friday, November 17 starting at 12pm EST online where consumers can order a bag free of charge.
Executive Vice President of Marketing David Zucker spoke on the Perdue Chix Mix saying, “Perdue is proud to highlight our gold-standard animal care practices and all-natural bird feed in this one-of-a-kind, chicken-feed-inspired snack. We believe you are what you eat, and at a critical point in time when competitors are going back to using preventative antibiotics, we want to reinforce our commitment to feeding our chickens, and your family, clean food.”