With its 2023 New World. Same Energy. campaign, Acura spotlights its all-electric vehicle offerings. The focus is placed on a 60-second video, directed by Dave Meyers, and set to Mötley Crüe’s ‘Live Wire.’ The sequence shows viewers six different realities. It begins in the Future-Verse with the 2023 TLX Type S. Next up is the Racer-Verse with Acura’s ARX-06 electrified race car. The Anime-Verse boasts Chiaki, followed by the 2023 MDX Type S in the Joneses-Verse and the 2023 RDX in the Lunar-Verse. The video finishes off with the EV-verse “where all the various worlds merge.”
Image Credit: Acura