The ‘Heinekicks’ are a notable example of cross-industry products. The shoes are a product of a partnership between Heineken and Le Pub, and they were designed to promote the launch of ‘Heineken Silver.’ These shoes feature a vibrant colorway inspired by the popular beer brand with the use of gold, green, red, and white around the shoe. Additionally, the midsole of the shoe is filled with beer that moves around as the user walks. Lastly, the shoes come with a Heineken-branded bottle opener. The companies stated that the shoes were made comfortable to convey the experience of “walking on beer,” stating how smooth Heineken’s latest product is.
In terms of new and interesting silhouettes and colorways, Nike released a The Grinch-themed Dunk Low. This shoe is covered in long green fur that resembles the villain of the popular holiday film from Dr. Seuss. The midsole of this shoe has a dirt-like design that makes the shoe appear almost like an overgrown plant as well. The Grinch Dunk Low was created through a collaboration with Cactus Plant Flea Market.